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Spotlights On! …And Action! (What Is USP?)

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What Is USP? (Part I) Happiness is on the back of horse. 😛 The horse business is colossal: breeding, selling, training and owning horses. There are hundreds of different breeds in the world and just as many people wanting or dreaming of owning one. Out of all these thousands (if not millions) of horses, how […]

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Are You Being Too Much Of A Generalist In ELT?

Who do you turn to if your tooth is trying to make you lose your mind? If you should have a problem with your heart – you’d go to a heart specialist not a general practitioner, wouldn’t you? Aren’t you envious of parents with computer freaks for children when you can’t get your computer working […]

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