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Spotlights On! …And Action! (What Is USP?)

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What Is USP? (Part I) Happiness is on the back of horse. 😛 The horse business is colossal: breeding, selling, training and owning horses. There are hundreds of different breeds in the world and just as many people wanting or dreaming of owning one. Out of all these thousands (if not millions) of horses, how […]

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Do Freelance Teachers Need Business Cards?

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How To Avoid The Fate Of Most Business Cards The business of doing business with business cards An electrician told me how one of his elderly customers keeps a cork notice board hanging above her telephone, filled with neat rows of business cards (her doctor, her dentist, the plumber, and several other business cards) — […]

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To Specialise or Not To Specialise, That Is The Question

How to decide if you should specialise in one of the four ELT skills Steve Martin has to learn the “terrible American accent” in “The Pink Panther” and engages “Sophie, the best pronunciation teacher in the world” to help. A hilarious 1.52 minutes where Sophie almost gives up teaching him “I would like to buy […]

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A Simple Method To Price Your Freelancing Teacher Services

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How do you find out the going rate for your services? Have you ever watched bats? Have you watched how they dip and curve at lightning speed using their in-build radar to ping back echoes whilst on their search for food – flying insects? Does your freelance teaching business need similar a radar device when […]

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Are You Being Too Much Of A Generalist In ELT?

Who do you turn to if your tooth is trying to make you lose your mind? If you should have a problem with your heart – you’d go to a heart specialist not a general practitioner, wouldn’t you? Aren’t you envious of parents with computer freaks for children when you can’t get your computer working […]

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