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Why You Are Doing Your Students A Disservice By Avoiding Marketing

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Most teachers believe marketing is advertising or selling yourself – something that is pushy and where you are imposing yourself on others. This is because marketing is often understood to only mean “advertising” and “selling yourself”. You struggle with the ethical idea of combining teaching and running a business – especially when that word “marketing” rears its head. But are you doing your students and customers a disservice by not marketing simply because you feel an ethical problem with marketing?

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Are You Being Too Much Of A Generalist In ELT?

Who do you turn to if your tooth is trying to make you lose your mind? If you should have a problem with your heart – you’d go to a heart specialist not a general practitioner, wouldn’t you? Aren’t you envious of parents with computer freaks for children when you can’t get your computer working […]

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