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Is The Customer’s First Impression Important?

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Is your customer’s first impression important?   Once upon a time, a duck hatched seven ducklings. Six ducklings were beautiful with yellow fluffy feathers. The seventh was much larger than the other six and had grey, shoddy looking feathers. The poor duckling suffered each time it tried to join the other duck families. Rejected and […]

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Business English ELT students or general English ELT students?

How are business English ELT students different from general English ELT students? Have you heard the stories of children being thrown into a swimming pool in the mistaken belief that they will learn how to swim? Do you condone this as a method of learning? Whatever your answer, have you noticed how often “life” throws […]

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