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We Need Three Quotes!

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How Not To Die Slowly (But Surely) Tom is a young student who takes pride in wearing tailor-made shirts, suits and coats especially as the price was affordable for a student’s pocket. Like any person pleased with a new service, Tom recommended the tailor to his friends. He particularly liked being able to personalise his […]

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Do Freelance Teachers Need Business Cards?

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How To Avoid The Fate Of Most Business Cards The business of doing business with business cards An electrician told me how one of his elderly customers keeps a cork notice board hanging above her telephone, filled with neat rows of business cards (her doctor, her dentist, the plumber, and several other business cards) — […]

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To Specialise or Not To Specialise, That Is The Question

How to decide if you should specialise in one of the four ELT skills Steve Martin has to learn the “terrible American accent” in “The Pink Panther” and engages “Sophie, the best pronunciation teacher in the world” to help. A hilarious 1.52 minutes where Sophie almost gives up teaching him “I would like to buy […]

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Is The Customer’s First Impression Important?

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Is your customer’s first impression important?   Once upon a time, a duck hatched seven ducklings. Six ducklings were beautiful with yellow fluffy feathers. The seventh was much larger than the other six and had grey, shoddy looking feathers. The poor duckling suffered each time it tried to join the other duck families. Rejected and […]

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On Becoming An English Teacher Professional

How to become recognised as an English teacher professional What do you need to know if you want to be recognised as a professional English teacher by your students and customers? But then again… is it really worth all your time and effort in establishing your professional profile? To be called a “professional”? Can you […]

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