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How Do You Create A Tagline?

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What Are Taglines? And Why You Should Have One… You’re standing at the conveyor belt in luggage collect at the airport waiting for your suitcase. The conveyor belt rumbles into life and the flat carousel starts turning. One by one the suitcases go past. How do you know which one is yours? In today’s commercial […]

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The Difference Between Marketing And Selling

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Marketing Is Not Selling – It’s Different “Fresh bananas! I’ve got 2 kilos of bananas. Only for 2 Euros! Fresh bananas! Who wants a bunch of bananas for only 2 Euros?” I believe the confusion between marketing and sales came with its close relationship to market sellers and markets. Marketing and selling became the one […]

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What Do Referrals and 3 Little Pigs Have In Common?

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The Story of The Big Bad Wolf And The Three Little Referrals Everyone knows the story of the three little pigs. The three pigs each built a different type of house and the big bad wolf was out in search of dinner. The straw and wooden houses were blown away, but the brick house stood […]

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How You Find Students… And Why You Don’t

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Do You Target The Right Student Market You’re Aiming To Teach? Thema verfehlt! As they would say in German. Point missed! A teacher rarely has to write these words when marking student work, but it happens. It’s aggravating for both the student concerned and the teacher who has to write them. Who’s ultimately responsible for […]

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Protected: 10 Tips on How to negotiate prices (Part Two)

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Protected: How to negotiate prices with language schools (or any other teaching institute, for that matter) Part One

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There is no excerpt because this is a protected post.

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Spotlights On! …And Action! (What Is USP?)

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What Is USP? (Part I) Happiness is on the back of horse. 😛 The horse business is colossal: breeding, selling, training and owning horses. There are hundreds of different breeds in the world and just as many people wanting or dreaming of owning one. Out of all these thousands (if not millions) of horses, how […]

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What Ball-and-Chain Fetters Most Freelance Teachers?

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The chains that hold you (and many Freelance Teachers, too).
Freelance teachers do not earn well. The cause is invariably focused in the wrong place – on its symptoms — rather than focusing on the cause itself.

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Why You Are Doing Your Students A Disservice By Avoiding Marketing

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Most teachers believe marketing is advertising or selling yourself – something that is pushy and where you are imposing yourself on others. This is because marketing is often understood to only mean “advertising” and “selling yourself”. You struggle with the ethical idea of combining teaching and running a business – especially when that word “marketing” rears its head. But are you doing your students and customers a disservice by not marketing simply because you feel an ethical problem with marketing?

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Do Freelance Teachers Need Business Cards?

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How To Avoid The Fate Of Most Business Cards The business of doing business with business cards An electrician told me how one of his elderly customers keeps a cork notice board hanging above her telephone, filled with neat rows of business cards (her doctor, her dentist, the plumber, and several other business cards) — […]

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