Is your customer’s first impression important?
Once upon a time, a duck hatched seven ducklings. Six ducklings were beautiful with yellow fluffy feathers. The seventh was much larger than the other six and had grey, shoddy looking feathers. The poor duckling suffered each time it tried to join the other duck families. Rejected and chased away, the ugly duckling heard them calling him names: ugly… different… dishevelled… unwanted…
Unhappy and forlorn, the ugly duckling hides on the banks of a lake until one day he sees a group of elegant white swans swimming not far from his hiding place. Awed by their beauty, he creeps out to watch them until he is discovered by the wild swans and is encouraged to join them. In their eyes, the ugly duckling is the most beautiful and elegant swan they have ever seen…
Do you recognise the tale of The Ugly Duckling by Hans Christian Andersen?
When you have students, have you thought about the impression your appearance can be making on them? Rather like The Ugly Duckling, is your appearance: ugly… different… dishevelled… unwanted? Continue reading »




