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Freelance Teachers: Is The Customer's First Impression Important?

Is your customer’s first impression important?

Once upon a time, a duck hatched seven ducklings. Six ducklings were beautiful with yellow fluffy feathers. The seventh was much larger than the other six and had grey, shoddy looking feathers. The poor duckling suffered each time it tried to join the other duck families. Rejected and chased away, the ugly duckling heard them calling him names: ugly… different… dishevelled… unwanted…

Unhappy and forlorn, the ugly duckling hides on the banks of a lake until one day he sees a group of elegant white swans swimming not far from his hiding place. Awed by their beauty, he creeps out to watch them until he is discovered by the wild swans and is encouraged to join them. In their eyes, the ugly duckling is the most beautiful and elegant swan they have ever seen…

Do you recognise the tale of The Ugly Duckling by Hans Christian Andersen?

When you have students, have you thought about the impression your appearance can be making on them? Rather like The Ugly Duckling, is your appearance: ugly… different… dishevelled… unwanted? Continue reading »

ELT English Teacher | Free Articles | FreeLevel | Marketing and Sales | Specialisation

The difference between Business English and General English ELT students

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How are business English ELT students different from general English ELT students?

Have you heard the stories of children being thrown into a swimming pool in the mistaken belief that they will learn how to swim? Do you condone this as a method of learning?

Whatever your answer, have you noticed how often “life” throws people like you and me into the deep-end and waits to see if we manage?

Are language teachers any different? Of course not. More often than we would like, we find ourselves in the deep-end and swimming, in a metamorphic sense. As a language teacher freelancer, choosing which type of students you would like to teach can be the first hurdle: Do I prefer to teach business students or teach only general English? Continue reading »

ELT English Teacher | Free Articles | FreeLevel | Managing Students and Customers

How the Safe Zone Creates An Aha!-Moment for Students

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How the “Safe Zone” Creates An Aha!-Moment For Students and Motivates Their Learning

“I don’t want to learn English, but I have to.” This was the answer Matthias told me when I asked him why he wanted to learn English. He was confident yet nervous when he spoke about having to learn English. He was worried that he was doing the right thing. He had been a difficult schoolchild and his only memories of school and teachers — and especially memories of his English lessons and teacher — were not pleasant. He was honest and told me that he came because he believed I could break down his mental barrier to learning English. Continue reading »

ELT English Teacher | Free Articles | FreeLevel | Managing Students and Customers | Professional image

On Becoming An English Teacher Professional

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How to become recognised as an English teacher professional

What do you need to know if you want to be recognised as a professional English teacher by your students and customers? But then again… is it really worth all your time and effort in establishing your professional profile? To be called a “professional”? Can you really afford not to become one?

So let’s first establish what exactly a “professional” is and then find out if this is how you would want your students and customers to see you. Lastly, whether you can afford to ignore it. Continue reading »

ELT English Teacher | Free Articles | FreeLevel | Marketing and Sales | Specialisation

Are You Being Too Much Of A Generalist In ELT?

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Who do you turn to if your tooth is trying to make you lose your mind?

If you should have a problem with your heart – you’d go to a heart specialist not a general practitioner, wouldn’t you?
Aren’t you envious of parents with computer freaks for children when you can’t get your computer working to download your e-mails?

The people you turn to are specialists – including the children computer freaks. Are you a specialist? Or are you being too much of an ELT generalist in your work and missing all the advantages connected to specialising?
Continue reading »