How To Avoid The Fate Of Most Business Cards

The business of doing business with business cards

An electrician told me how one of his elderly customers keeps a cork noticeboard hanging above her telephone, filled with neat rows of business cards (her doctor, her dentist, the plumber, and several other business cards) – including his own. All her most important telephone numbers were easily available when she needed them.

Aha! Business cards pinned to a noticeboard in neat rows. These cards did not share the same fate most business cards do – that of being discarded and thrown away once the information has been stored into an electronic data bank. However, it does raise the question whether business cards are really necessary? People in business know that a company’s life and blood lies in its data and its customer list. But what about freelance teachers? Continue reading »