Skip to content

Spotlights On! …And Action! (What Is USP?)

Thumbnail Image

What Is USP? (Part I) Happiness is on the back of horse. 😛 The horse business is colossal: breeding, selling, training and owning horses. There are hundreds of different breeds in the world and just as many people wanting or dreaming of owning one. Out of all these thousands (if not millions) of horses, how […]

Continue Reading →

How Much Time And Money Are You Losing On The Internet?

Thumbnail Image

The kaleidoscopic effect of Internet has two sides: It is magical and it casts spells. It is rich with useful information, tools, products and services. It also absorbs as much of your time as is required to ensure that you don’t get any work done and it can empty your wallet.

Continue Reading →

What Ball-and-Chain Fetters Most Freelance Teachers?

Thumbnail Image

The chains that hold you (and many Freelance Teachers, too).
Freelance teachers do not earn well. The cause is invariably focused in the wrong place – on its symptoms — rather than focusing on the cause itself.

Continue Reading →

Why You Are Doing Your Students A Disservice By Avoiding Marketing

Thumbnail Image

Most teachers believe marketing is advertising or selling yourself – something that is pushy and where you are imposing yourself on others. This is because marketing is often understood to only mean “advertising” and “selling yourself”. You struggle with the ethical idea of combining teaching and running a business – especially when that word “marketing” rears its head. But are you doing your students and customers a disservice by not marketing simply because you feel an ethical problem with marketing?

Continue Reading →

Do Freelance Teachers Need Business Cards?

Thumbnail Image

How To Avoid The Fate Of Most Business Cards The business of doing business with business cards An electrician told me how one of his elderly customers keeps a cork notice board hanging above her telephone, filled with neat rows of business cards (her doctor, her dentist, the plumber, and several other business cards) — […]

Continue Reading →

10 Cold Calling Tips For Freelance Teachers

Cold Calling Fears Actors and actresses suffer from it. Professional speakers suffer from it. What is it? Stage fright. Stage fright is when you stand in front of a task and think everything – but absolutely everything – will go wrong and you will fail and you will be sooooo embarrassed by it all. Generally, […]

Continue Reading →

To Specialise or Not To Specialise, That Is The Question

How to decide if you should specialise in one of the four ELT skills Steve Martin has to learn the “terrible American accent” in “The Pink Panther” and engages “Sophie, the best pronunciation teacher in the world” to help. A hilarious 1.52 minutes where Sophie almost gives up teaching him “I would like to buy […]

Continue Reading →

Why You Should Charge Reasonable Prices For Your Private Teaching Lessons

Thumbnail Image

Why It’s Possible To Charge A Fair And Reasonable Price For Your Private Teaching Lessons When you stand at the top of cliffs, what do you feel? The pull to destruction. It’s uncanny, isn’t it? Most people feel the hypnotising suction of the abyss. It’s a nasty sensation drawing you forwards and down. Yet it […]

Continue Reading →

A Simple Method To Price Your Freelancing Teacher Services

Thumbnail Image

How do you find out the going rate for your services? Have you ever watched bats? Have you watched how they dip and curve at lightning speed using their in-build radar to ping back echoes whilst on their search for food – flying insects? Does your freelance teaching business need similar a radar device when […]

Continue Reading →

Is The Customer’s First Impression Important?

Thumbnail Image

Is your customer’s first impression important?   Once upon a time, a duck hatched seven ducklings. Six ducklings were beautiful with yellow fluffy feathers. The seventh was much larger than the other six and had grey, shoddy looking feathers. The poor duckling suffered each time it tried to join the other duck families. Rejected and […]

Continue Reading →
  • Newsletter (it’s free)

    You’ll receive information, ideas and tips, as well as simple and practical methods (with step-by-step instructions) on becoming an entrepreneurial freelance teacher in a professionally ethical and legal manner.

    Subscribe for the newsletter and receive your first free eReport:
    How To Find Customers And Students”.

    Emails are once every month (1st of each month).

    Newsletter Subscription