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How Do You Create A Tagline?

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What Are Taglines? And Why You Should Have One… You’re standing at the conveyor belt in luggage collect at the airport waiting for your suitcase. The conveyor belt rumbles into life and the flat carousel starts turning. One by one the suitcases go past. How do you know which one is yours? In today’s commercial […]

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Why Discipline Isn’t The Reason Smokers Fail To Stop Smoking

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What Really Stops Smokers (or Freelance Teachers) From Succeeding? In the book SWITCH, Chip and Dan Heath demonstrate how changes in life are difficult. They describe making changes as difficult as persuading a full grown elephant to stop its steady pace and change direction from its set path — one it has walked on throughout […]

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Lesson Preparation Time

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To Charge or Not To Charge? Once upon a time, there lived a Chinese Emperor who dearly wanted a beautiful black lacquered box adorned with a graceful picture of a heron – a symbol for strength, purity, patience and long life. A local artist was found and the Emperor was told he could pick up […]

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We Need Three Quotes!

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How Not To Die Slowly (But Surely) Tom is a young student who takes pride in wearing tailor-made shirts, suits and coats especially as the price was affordable for a student’s pocket. Like any person pleased with a new service, Tom recommended the tailor to his friends. He particularly liked being able to personalise his […]

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The Difference Between Marketing And Selling

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Marketing Is Not Selling – It’s Different “Fresh bananas! I’ve got 2 kilos of bananas. Only for 2 Euros! Fresh bananas! Who wants a bunch of bananas for only 2 Euros?” I believe the confusion between marketing and sales came with its close relationship to market sellers and markets. Marketing and selling became the one […]

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Why Don’t They Answer My Email?

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Laura has a problem. She’s a freelance teacher and teaches English as a foreign language in universities and to private business companies. She often receives enquiries for her lessons but when she replies to them, she never hears from them again. Nada. Nix. Not a word. Not even a courteous ‘thank you’ for the time […]

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Why Do Students Pay The Fees We Ask?

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Quotation: “A business that doesn’t make money is just a hobby!” Many freelance teachers fail to make a living because they lack the knowledge to price their services. They embrace self-sacrificing philosophies and allow these philosophies to rule their business. Two important truths about your teaching business

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2013 GLOBAL TEACHER STATUS INDEX

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 (Download a copy the report by right-clicking on the report title.) Are Cultural And Financial Changes Possible? The 2013 Global Teacher Status Index study highlights where teachers are, what they’re doing, and where they’re going. Yes, it isn’t showcasing freelance teachers (the report refers to state employed teachers), but it does indicate cultural aspects affecting our teaching […]

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Tossing Your Luck

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Here is an underlying problem to why many teaching services fail: Inflexibility to changes or to make changes Are teachers set in their ways? Unable to go beyond their comfort zone (teaching)? Learn the ropes of running a viable teaching business? Why do so many of them put up with their ‘lot’ and accept they […]

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Protected: Should I Work For The Competition?

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There is no excerpt because this is a protected post.

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