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Are you doing your students a disservice by avoiding marketing?

Most teachers believe marketing is advertising or selling yourself – something that is pushy and where you are imposing yourself on others. This is because marketing is often understood to only mean “advertising” and “selling yourself”. You struggle with the ethical idea of combining teaching and running a business – especially when that word “marketing” rears its head. But are you doing your students and customers a disservice by not marketing simply because you feel an ethical problem with marketing?

Continue reading Why You Are Doing Your Students A Disservice By Avoiding Marketing

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The 6 Biggest Teacher Freelancing Mistakes

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Do these 6 freelancing start-up and running mistakes cost you your livelihood?

Of the 410,000 new companies founded in 2009 in Germany – it’s small businesses with 20 employees and fewer that weather the global crisis best.

I don’t know the exact percentage, but I am sure many small and one-person “Ich AGs” business enterprises out of the German 2004 boom period are a part of these figures.

Quite impressive, isn’t it?

It gives food for thought. “Ich AGs” are freelancers and they are surviving despite a global recession. Yet there are some that don’t survive… why?

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What to avoid when starting out on your freelance career

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What is necessary when you start out on your freelance career?

Have you ever mislaid your reading glasses, or your car or front door keys? That book you were reading? How often have you looked for something you’ve mislaid only to find it there before your very eyes?

This often happens with people who dream of becoming a freelancer. They just cannot decide what they need – or not need – to embark on their freelancing career. It’s true, our imagination is the only limit to what freelancing career we choose to follow, but the huge choice of tools or resources to realise this freelancing career makes us blind to what is, or is not, necessary. Not only do the choices seem unlimited, but most are also expensive. And you are left questioning yourself on how to avoid making costly mistakes. Continue reading »

Free Articles | Freelance Business | FreeLevel | Start Up

The Bogeyman and Freelancing

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What The Bogeyman And Freelancing Have In Common

You’ve ears like a bat; straining to pick up the slightest sound. The room is dark and your chest is tight. You’re wide awake… what woke you up? You may not be a child any more, but it takes a while to control the fear of the bogeyman under your bed. That bogeyman – having to live life as a freelancer. Continue reading »